These days, it’s increasingly important to advertise your business in ways that grab your customers’ attention and provide value to those individuals in your target market. You may be feeling challenged to come up with unique ways to promote your brand. Many times, businesses in seemingly unrelated industries, partner to cross-promote and generate more sales and happier customers for both parties involved. One great example of this is how pizza companies are advertising on the back of hotel key cards.
For a small business or restaurant, some of the advantages of using hotel key cards for marketing are that they:
- Are one of the first points of communication a guest has upon arrival at the hotel
- Put your brand in front of an ideal consumer, who will need to dine out or order food during their stay
- Are viewed by a guest an average of 10 times each
- Can cost less and represent your brand for a longer period of time than traditional advertising
- Make it easy for consumers to quickly access your contact information, rather than having to search online
If key card advertising seems beneficial for your business, you may want to consider investing in your own card printer because of the flexibility and convenience it provides. Our Zebra ZXP Series 3 Card Printers offer an array of features and low cost of ownership. They provide vivid, high-quality, full color or monochrome printing on dual-sided cards, along with smart card and magnetic stripe encoding options. Therefore, they can serve a variety of markets and applications, including ID and access control cards as well as personalized gift, membership and loyalty cards.
Even if you are not in the food service industry, a hotel key card can provide the perfect platform to market to tourists if you have a product or attraction that appeals to them. As a business owner, you would likely cover the cost of the cards, in exchange for the hotel agreeing to use them for all of their guest rooms. It’s a win-win situation, since the hotel is saving the expense of printing and you are receiving low-cost brand exposure. Hopefully this idea inspires you to think of creative ways that you can partner with other companies to market your business this year.
Photo Credit: Business Know-How